The How’s and Why’s of Using Salesforce

 Customer satisfaction is priceless. Regardless of your present level in business, if you are thinking of pep up at which your customers are satisfied, Salesforce will undoubtedly cater to your customer satisfaction needs. The cloud-based software enables you to serve your customers better, with a Customer Relationship Management (CRM) system and unparallel features. Confuse about where to start? Relax! In this article, we will take you through the benefits of using Salesforce solutions and point the compelling reasons to upgrade your business to the cloud.

The article has two sections. In the first section, we will dive into the list of reasons to leverage Salesforce and elevate your business to a new horizon. However, you fill to understand the perks of using Salesforce solutions.

N.B: If you don't have extensive knowledge on how to use Salesforce, it is always a good option to hire an expert to manage and customize Salesforce solutions. ArizTech has qualified and certified Salesforce professionals who will do all the needful to get your business upgraded to Salesforce.

How you should use Salesforce

1. As a marketing specialist

If you are marketing, you should use CRM to organize your marketing campaigns in one place. Leverage the capabilities of Salesforce Marketing Cloud can manage multiple campaigns simultaneously. It also enables your marketing team to view their campaigns and how they are performing, and the revenue they make since they are all in one place.

2. As a sales specialist 

In the sales department, you can use Salesforce software to access and organize information concerning your clients in detail and on a large scale. It also allows you to have access to recent activities on your account, ensuring up-to-date communication.

3. Customer service

The way to use this CRM in customer service is by providing a complete view of the customers. Your service agents will have detailed account information and customer histories. This information makes it very easy for your customer service agents to serve your customers seamlessly since they can understand the customer better.

Why switch to Salesforce.

1. Easy to use

This easy-to-use technology allows you to access data even outside the office. You can easily contact your colleagues and update data from anywhere that you meet your clients.

2. All under one roof access

This software allows you to all your departments, all the way from IT to customer service. You can access the data of both customers and employees. It will ensure that employees understand customers better, thus serving them becomes much easier, and your customers are satisfied with the customized services.

3. Mobile friendly

The Salesforce software is mobile-friendly, accessible from anywhere. It allows your employees who are not in the office to access and update information using Salesforce mobile app from their smartphone. Also, it works seamlessly, faster, and more conveniently since you do not have to meet someone specific to update the system. Connecting to customers is also made hassle-free, serving them faster and better.

4. Amazing marketing tools

Salesforce has excellent marketing tools helpful in planning marketing targeting your potential customers. It also calculates your returns of investment. The features of marketing include but are not limited to contact management and lead nurturing.

5. Good security

If security issues could be what is stopping you from using this Salesforce, worry no more. This software comes with preinstalled security tools, meaning that your data is safe here. Only those you allow to access your data will access it.

6. Innovation

The Salesforce software team is constantly innovating. The dedicated team looks forward to making the software easy-to-use and a better customer experience better than ever. They make acquisitions and investments in product innovation such as Artificial Intelligence to bring innovation to work.

Conclusion

Salesforce is unquestionably the best for your business, no matter how big or small. If you have not tried it, this is time. You will not just see a streamlined work process and hassle-free work process but witness the excellent productivity and dramatic increase in overall performance.